Oura to sell its smart rings on Amazon as Apple, Samsung wearables competition grows – CNBC

Healthtech company Oura has announced that its smart rings will now be available to purchase on Amazon. The firm, which recently updated its ring offering to compete with the Apple Watch and upcoming Samsung Galaxy Ring, will hope that the new availability on a huge platform will increase its profile among health-tracking wearable devices. The move comes as competition in the wearable health space from larger companies such as Apple and Samsung is increasing.