Google adds new features in Search as AI race intensifies

🔍 Google’s New AI Search Features

  • Gemini 2.5 Pro: Available to Google AI Pro and AI Ultra subscribers via the AI Mode tab in Search.
  • Deep Search: A tool for advanced, in-depth research now accessible to subscribers.
  • AI-Powered Business Calling: Search can now call local businesses for pricing and availability using Google Duplex. Info is sent to users via text, with human intervention when needed.

🧠 Competitive Landscape

  • OpenAI’s ChatGPT Agent:
    • Handles assistant-like tasks (e.g., planning, shopping, booking).
    • Features a visual browser and integration with Gmail, GitHub, and websites.
    • Aims to rival Google’s AI capabilities.
  • Perplexity and Mistral:
    • Perplexity continues to challenge Google’s dominance.
    • Mistral launched deep research mode, voice model (Voxtral), and image editing in its chatbot Le Chat.

đź’ˇ Strategic Insights

  • Trust & Consistency:
    • Google remains a trusted source when other AI tools falter.
    • Enterprises favor Google for its consistent performance and generous free tier for developers.
  • Business Calling as a Game-Changer:
    • Seen as a step toward agentic search and potential future shopping capabilities.
    • Could reduce consumer risk and increase trust in Google acting on users’ behalf.

⚠️ Gaps & Challenges

  • Shopping Capability:
    • Google lacks direct shopping integration.
    • OpenAI’s partnership with Shopify and development of a payment system may give it an edge.

Related Posts

Scroll to Top