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- Smartphone makers are hoping that advancements in artificial intelligence will drive a new “supercycle” of growth for the industry.
- The last supercycle occurred between 2010-2015 when smartphone sales grew rapidly thanks to new popular apps and faster internet access.
- Major companies like Samsung, Google, and Apple are adding more powerful on-device AI capabilities to their latest phones.
- These new AI features allow for live translation, image recognition, and advanced camera editing tools.
- However, analysts are skeptical that AI alone will trigger a new supercycle as consumers are holding onto their phones longer.
- For a supercycle to occur, AI would need to deliver truly intelligent and useful capabilities for consumers on a daily basis.
