Spotify Introduces AI-Powered Personalized Playlists

Spotify’s new AI-powered playlist creation feature. Users can generate playlists based on written prompts, such as moods, activities, or specific themes. The feature uses large language models (LLMs) and personalization technology to understand user intent and create customized playlists.

The AI playlist option is available in the “Your Library” tab of Spotify’s app. The company has implemented guardrails to prevent the AI from responding to offensive or inappropriate prompts.

Spotify has been investing in AI technology for various applications, including summarizing podcasts, creating AI-generated audio ads, and cloning podcast host voices for host-read ads. The feature is currently in beta and available on Android and iOS devices in the UK and Australia.

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