Meta Takes on Deepfakes in India with WhatsApp Tipline

Meta, in collaboration with the Misinformation Combat Alliance (MCA), is launching a WhatsApp tipline to detect deepfakes and AI-generated misinformation in India, allowing the public to submit audio and video files for assessment.

Detecting Deepfakes in India: Meta’s New WhatsApp Tipline

  • The Misinformation Combat Alliance (MCA), a collaborative effort across various industries, aims to combat misinformation and its detrimental effects.
  • Meta’s Deepfakes Analysis Unit (DAU) is unveiling a WhatsApp tipline on March 25th, 2024, to detect and counter synthetic media in India.
  • The tipline, +91 9999025044, allows the public to submit audio notes and videos via WhatsApp for assessment.
  • Support is available in English, Hindi, Tamil, and Telugu to identify AI-generated content or elements thereof.
  • The DAU specifically targets audio and video that could potentially mislead or cause harm on matters of public importance.
  • The MCA comprises 16 members, including fact-checking organizations, media outlets, and civic tech organizations, collectively safeguarding information integrity.
  • Pamposh Raina, Head of the DAU, emphasized the unit’s focus on addressing media that could mislead or cause real-world harm.
  • The initiative aims to identify AI-generated content or any elements thereof that could potentially mislead or cause harm.
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